Design Presentation: "O" The Beauty!

 Poor Design

 Lack of simplicity creates unbalance.

Contrast creates unease and confusion. 

Functionality is reduced due to confusion.

Even knowing the state flag, the design still creates confusion and no closure is achieved.

Brilliant Design

Simple accents create a unity and balance

Knowing the team mascot is not necessary for understanding.

Although no wing is directly drawn onto the uniform the simple pattern and placement create a "flying" feel.   The texture on the helmet also gives a feeling of a duck.

 The use of only two or three colors in the design provides a simplicity throughout.

 UM???

Repetition of the "wing" onto the helmet and gloves creates continuity.

A very simple "O" is used as the Oregon logo.

The Oregon brand is created. This was a brilliant move by Nike.