Design Presentation: "O" The Beauty!

 Poor Design

 Lack of simplicity creates unbalance.

Contrast creates unease and confusion. 

Functionality is reduced due to confusion.

Even knowing the state flag, the design still creates confusion and no closure is achieved.

Brilliant Design

Simple accents create a unity and balance

Knowing the team mascot is not necessary for understanding.

Although no wing is directly drawn onto the uniform the simple pattern and placement create a "flying" feel.   The texture on the helmet also gives a feeling of a duck.

 The use of only two or three colors in the design provides a simplicity throughout.

 UM???

Repetition of the "wing" onto the helmet and gloves creates continuity.

A very simple "O" is used as the Oregon logo.

The Oregon brand is created. This was a brilliant move by Nike.

Contrast-Balance-Then Harmony

This summer while exploring the surrounding area of Souther Utah, I was able to capture some images that not only showed my Facebook friends where I live, but also documented the feelings I was experiencing. Below is one of my favorites because it shows that this was a magical summer for me. I feel the magic of this summer every time I look at the photo. I don't mean to brag, but I am very proud of this image.

Contrast: This image has great contrasting colors as well as contrast in the subject. The gold of the wheat stock immediately pulls your eye because it stands so strong against the soft blue of the naked sky. The two stocks stand out to me. Although there are obviously more surrounding the two, they have the spotlight. The simple sky allows the detail to shine.

Balance: Although I chose to leave so much negative space in the upper left corner I believe I achieved the balance I was looking for. I wanted a very simple image of the grain. I could have raised up and showed the entire field, but I felt that it would have become too complicated. I wanted only two stocks to stand out with all the room in the world to grow.

Harmony: The stocks of grain and the summer sky represent something that is close to my heart. This summer was the summer I found myself, and I found my best friend. The harmony I feel in the real world echoes through these two stocks of grain. They have nothing interfering with their relationship. They have all the time in the world.  They were made for each other.

My Kind of Tingle

My Kind of Tingle

Ever had that warm fuzzy feeling when falling in love? That giddiness over the opposite sex? There is something special the body feels when observing something special. Until learning about the principals of Gestalt, I never was aware that I could feel such things for objects.

When I first saw this picture I instantly had a tingling sensation all over my body. I wouldn't declare that I was "turned on" but there was most definitely mental arousal.  

Like discussed in class, I really do see the curves of this car like I see the curves of my girlfriend. When designing this vehicle, I truly believe the designer took into account the audience he was going to be selling it to. 

Curved lines seem to be the basis of this masterpiece's form. Just as the curved hips of a beautiful woman, this machine pulls the eye of a man and never lets go. The circles of the wheels are carried out through the rest of the body of the car; there are no straight lines to be found. The law of similarity tells us these features will be very pleasing to all. 

Another thing we studied was the law of pragnanz. This law states that we tend to reduce reality into the simplest form we can. I really see this happening every time I look at the front of a car. I think the movie Cars demonstrates this so very well, every car has a face. It is so impressive to me that our mind automatically does this every time we see a vehicle. This Ferrari has the face of a super model!

The law of continuity is also playing a very large role in the design of the car. Beginning at the tip of the headlight a line is drawn, moving over the wheels, under the windows, and finishing at the beautiful rear end. This line is not only drawn with the reflected light of the vehicle but also by the features such as the window and the lights. Our eyes follow the path of least resistance down the entire line. 

Gestalt principles tell us we see things as a whole before we begin to break down the individual parts. It is unfortunate that we only see the entire picture once, for just a brief moment. Even the prettiest of things loses its beauty, but nobody can take away that moment of exaltation we get when seeing a beautiful car or girl for the first time. I think it is best said in a quote by James M. Cain, "Stealing a man's wife, that's nothing, but stealing his car, that's larceny."